.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment adapted to snagging billions in equity capital each year, have reared virtually $360 million until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That slowdown results from market concentration, elevated regulatory stress, and financial uncertainties.ADWEEK talked to 5 VCs who remain to purchase adtech firms, in spite of these challenges, concerning what they are actually seeking and what they prevent. Probably unsurprisingly, these investors are targeting possibilities in privacy-focused modern technologies as well as industry-specific areas such as connected television.